2009-12-01 - LEAD GENERATION TIPS
Optimisation of web site to rank high in Google; Google ad-words campaign; Google analytics (completely free and totally addictive), Telemarketing; Newsletters (intelligent, well thought out content should hit the mark!); Associate and Affiliate programmes; Viral marketing; Yellow pages; Joint Ventures; Testimonials; Conferences and seminars; Networking and networking events; Calling people; Advertising; Collateral; New media; Portfolios and demos; Press releases; Sponsor an award; Public relations; Attend industry seminars; Promote an industry event; Conduct industry research (a good way to visit potential clients); Write letters or articles to industry bodies or magazines; Panel at professional seminars; Direct mail your target clients; Speeches; Social networking sites (LinkedIn, Facebook); On-line forums; Radio interviews; Blogging; Leaflet dispensers at a target location; Articles and white papers (involve your clients in creating them, approach new prospects for their input, exchange the paper for contact details on your website).

2009-12-01 - New White Paper - Sales Process
Do you think it’s enough to rely on history, instinct and gut feel to manage your revenue growth and new client acquisition? Do you think it’s sufficient to employ sales people with good relationships?
If you’re a CEO, are you comfortable with the information you receive from your Sales Director? Does your Sales Director provide data reflecting your return from marketing investment, increase in total number of new leads, lead to sale conversion, the effectiveness of your lead sources, your bid-to-win ratio, your forecast accuracy, your % pipeline growth, at which point in your sales process are you losing most leads?
If you’re a Sales Director, do you have a sales process and are you able to provide this information? Do you believe sales is just about recruiting high achievers? Will they continue to perform in your organisation? Are you confident you can answer difficult questions about your sales results from the Board? Is your forecasting based on unrealistic optimism, fear, or historic run rates?
Contact Mead Partners to req|uest a copy of their new white paper - "love it or hate it, but can your business grow with out it?"